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Pixi Beauty

What is the story behind Pixi?

I started out as a makeup artist, and could never find the products that I wanted to use on shoots, so I started to blend them myself! They had to be gorgeous, stay-put shades, but ALSO quick & easy to apply and good for the skin. I soon found that there was a huge demand for this, so I started Pixi in 1999 with our flagship London store (which is still going strong!). We have been creating effective, fuss-free products for on-the-go women ever since!

When did your love of skin care begin?

Petra: Very young! My mother is incredibly low-maintenance about beauty, so my sisters and I grew up missing that “girly” part of our lives…and we all ended up in the beauty business! My sister Sofia became an esthetician and got me really interested in all the different ingredients & extracts that can help your skin. I think it’s very important to infuse everything that goes onto your face with skin-loving ingredients!

How do you source your ingredients?

Petra: I come up with an idea for a product and brainstorm with my creative team – we then work with a chemist to find the perfect formula and beneficial ingredients that will be great for that specific product!

What has been your proudest moment since starting Pixi?

Petra: It has to be when we launched in Target – it really allowed us to reach all of America, giving women across the country access to the Pixi philosophy & products!

What is your daily face routine?

Petra: After I wake up, I splash my face with cold water to increase circulation. I then wash with Glow Mud Cleanser, leaving it on as a 5 minute mini-mask if my skin needs a little pick-me-up. Then I will use Glow Tonic, and apply a few drops of Rose Oil Blend all over the face. I smooth on a bit of H2O Skindrink or Glowtion Day Dew (depending on if I am going for a more satin look, or a dewy look), and then do a few spritzes of Hydrating Milky Mist. That’s it – ready for makeup!

Describe your travel essentials?

Petra: I love to have something quick to refresh on long plane trips – Makeup Melting Cleansing Cloths are perfect for this. Glow Mud Mask is great for travel, since it’s very invigorating & refreshing – I like to use it at the hotel at night for a little pampering. Then definitely some mini sizes of my favourite makeup products: Flawless Beauty Primer, Flawless Vitamin Veil, and Endless Silky Eye Pen – they are all easy to throw into a handbag for on-the-go application!

What is your favourite beauty treatment from the range?

Nourishing Sleep Mask is my current favourite – smooth onto face after toning & applying serum at night, and it seals it all in instantly. When you wake up, skin is smooth, hydrated and protected!

What is your favourite beauty tip?

Petra: Definitely a touch of colour on lips & cheeks – even if the rest of your face is bare, a little colour freshens up everything and makes you look enlivened instantly! Try a shade that looks very vibrant in the pan/tube (bright raspberry or fuchsia) and buff it into skin for a translucent veil effect.

Apart from Pixi what are your other beauty staples?

Weleda Skin Food
Shu Uemura Eyelash Curler
Kerastase Serum Oleo-Relax


How much do you think your diet has an impact on your skin?

Petra: Quite a lot! I try to eat a lot of salmon, leafy greens, and vitamins in general – I always have a bit more “glow” when I eat well.
Of course, I try to drink tons of water as well – I find that it helps with skin plumpness and clarity, plus it gives me more overall energy.
What foods do you avoid?

Petra: I stay away from any fast food and anything too sugary.

Who do you think has gorgeous skin?

Petra: I think anyone who is comfortable in their own skin is beautiful! Confidence adds a glow that no skincare or makeup product can…although a bit of glycolic acid never hurt!

What do you do when you are having a ‘bad’ skin day?

Petra: I love to use Rose Oil Blend and Illuminating Tint & Conceal when my skin is feeling or looking “off” – this duo brightens up any dullness, gives a naturally luminous effect, and hides any imperfections.

What is the best thing we can do for our skin? 
Try to stay out of the sun, keep it hydrated, and pay attention to it in general – if you monitor your skin and give it what it needs, you will reap the rewards! Some gentle exfoliation – like with glycolic acid – is also key!

Do you have a daily exercise routine?

Petra: I do pilates whenever I can fit it in, but I also try to just stay active in general. I always try to take a walk on the beach, around the garden or play with my 19 month old twins – they keep me moving!

What is your instant ‘pick me up’?

Petra: Nothing beats a quick spritz of Glow Mist – I have one with me at all times. Shake it up, and mist a few times all over face for a burst of hydration. It smells amazing & is super awakening!

If I only had 10 minutes to get ready, which steps would you say I should never leave the house without doing?

Here is my quick out-the-door routine:
Moisturize (H2O Skindrink)
Prime (Flawless Beauty Primer)
Apply tinted moisturizer and concealer (Illuminating Tint & Conceal)
Curl lashes
Apply mascara (Lash Booster)
Dab on blush (Sheer Cheek Gel)
Swipe on a tinted lip balm (Shea Butter Lip Balm)

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